Google Analytics and Advertising
Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that enables us to integrate tracking or analytics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies or carry out any independent analysis. It is used solely to manage and deploy the tools integrated via it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States. Google Tag Manager is a tool that enables us to integrate tracking or analytics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies or carry out any independent analysis. It is used solely to manage and deploy the tools integrated via it. However, Google Tag Manager does record your IP address, which may also be transferred to Google’s parent company in the United States.
The use of Google Tag Manager is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in the quick and straightforward integration and management of various tools on its website. Where consent has been sought, processing takes place exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent may be withdrawn at any time.
Google Analytics
This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, time spent on the site, operating systems used and the user’s location. This data is associated with the user’s respective device. It is not linked to a user ID.
Furthermore, Google Analytics enables us, amongst other things, to record your mouse and scroll movements and clicks. Google Analytics also uses various modelling approaches to supplement the collected data sets and employs machine learning technologies in its data analysis.
Google Analytics uses technologies that enable the user to be recognised for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google regarding the use of this website is generally transferred to a Google server in the USA and stored there.
The use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG. You may withdraw your consent at any time.
The transfer of data to the USA is based on the EU Commission’s Standard Contractual Clauses. Further details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
IP anonymisation
We have enabled the IP anonymisation feature on this website. This means that your IP address is truncated by Google within Member States of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data held by Google.
Browser plug-in
You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available via the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Further information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Data processing on behalf of a client
We have entered into a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Conversion Tracking enables Google and us to determine whether a user has carried out specific actions. For example, this enables us to analyse which buttons on our website are clicked and how often, and which products have been viewed or purchased particularly frequently. This information is used to compile conversion statistics. We are informed of the total number of users who have clicked on our adverts and the actions they have taken. We do not receive any information that would allow us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification purposes.
The use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG. You may withdraw your consent at any time.
Further information on Google Conversion Tracking can be found in Google’s Privacy Policy: https://policies.google.com/privacy?hl=de.